International Code of Marketing 2hr Bundle – eCourse

Cost

$20.00 non-members
$18.00 members (must be logged in to receive the discount)
Includes access to the eCourse for 1 year

Overview

This course, designed for physicians and other healthcare providers, covers the International Code of Marketing of Breast Milk Substitutes (the Code), with discussion on its current relevance and the role of advocacy for Code adherence. It is comprised of a 1-hour podcast recording and a 1-hour literature review.

Objectives

• — Identify key components of the International Code of Marketing of Breastmilk Substitutes
• — Discuss the implementation of the Code in different countries
• — Name examples of civil society action to create enabling environments for breastfeeding
• — Identify gaps in the reach of the Code at the local level

This eCourse Bundle fulfills the IBLCE requirement for 2 hours of WHO Code specific training.

It includes both of our individual eCourses: (1) International Code of Marketing: A Call to Action and (2) International Code of Marketing: The Basics & Its Implementation

About the Instructors

Lena Edelstein, MD, IBCLC, is a Breastfeeding and Lactation Medicine Specialist in New York working alongside Dr. Lauren Macaluso in private practice within Allied Physicians Group. Dr. Edelstein completed her undergraduate studies at Haverford College, where she continues to value the lessons learned through open, thoughtful peer conversations. She earned her medical degree from Sidney Kimmel Medical College at Thomas Jefferson University and completed her pediatric residency at Cohen Children’s Medical Center, part of the Northwell Health System. While practicing as a pediatrician, Dr. Edelstein developed a deep interest in Breastfeeding Medicine, driven initially by a desire to better serve her youngest patients and support their families. She was immediately drawn to providing comprehensive care for the entire dyad.

In addition to her clinical practice, she creates educational content for the Institute for the Advancement of Breastfeeding and Lactation Education. Dr. Edelstein is a past participant in the Academy of Breastfeeding Medicine (ABM) Leadership Academy and has served as co-chair of the ABM Education Committee. She is currently co-chair of the Breastfeeding Committee within Allied Physicians Group.

Anne Eglash MD, NABBLM-C, IBCLC, FABM, is a clinical professor with the University of Wisconsin School of Medicine and Public Health, in the Department of Family and Community Medicine. In addition to family medicine, she has been practicing breastfeeding and lactation medicine since 1994.

Dr. Eglash is a cofounder of the Academy of Breastfeeding Medicine, the Medical Director and cofounder of the Mothers’ Milk Bank of the Western Great Lakes, and the Medical Director of the University of Wisconsin Breastfeeding and Lactation Medicine Clinic. She has published many peer- reviewed articles on breastfeeding medicine and is a past associate editor for Breastfeeding Medicine Journal.

Dr. Eglash is founder and president of The Institute for the Advancement of Breastfeeding and Lactation Education (IABLE), as well as a cofounder, inaugural president, and immediate past-president of the North American Board of Breastfeeding and Lactation Medicine.

Accreditation

CMEs: The AAFP has reviewed “International Code of Marketing Bundle” and deemed it acceptable for up to 2.0 Enduring Materials, Self-Study AAFP Prescribed credits. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

AAFP Prescribed credit is accepted by the American Medical Association as equivalent to AMA PRA Category 1 credit(s)™ toward the AMA Physician’s Recognition Award. When applying for the AMA PRA, Prescribed credit earned must be reported as Prescribed, not as Category 1.

CERPs: This course has been allocated 2.00(E) CERPs recognized by IBLCE. Long Term Provider #117-04.

IABLE has been accepted by International Board of Lactation Consultant Examiners® (IBLCE®) as a CERP Provider for the listed Continuing Education Recognition Points (CERPs) programme. Determination of CERPs eligibility or CERPs Provider status does not imply IBLCE®’s endorsement or assessment of education quality. INTERNATIONAL BOARD OF LACTATION CONSULTANT EXAMINERS®, IBLCE®, INTERNATIONAL BOARD CERTIFIED LACTATION CONSULTANT®, and IBCLC® are registered marks of the International Board of Lactation Consultant Examiners.

Nursing Credits: All state boards for nursing licensure approve of educational offerings that are approved by the American Nursing Credentialling Center (ANCC)
According to ANCC Certification, the continuing education hours approved by the AAFP and AMA PRA Category 1 Credits™ meet the requirement of formally approved continuing education hours and may be used as such for ANCC Certification renewal. https://www.nursingworld.org/certification/faqs/

Conflicts of Interest

None

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