The Clinician Teacher in Breastfeeding and Lactation Medicine: A Healthcare Series
International Code of Marketing: The Basics & Its Implementation
Friday, March 14th, 2025
12:00 – 1:00 pm CST
Lena Edelstein MD, IBCLC, FAAP,
Anne Eglash MD, NABBLM-C, IBCLC, FABM,
and Rima Strassman NABBLM-C, MD, FAAP, FABM
Overview of the Clinician Teacher Series
The monthly Clinician Teacher in Breastfeeding and Lactation Medicine Series aims to address strategies for starting and maintaining a Breastfeeding and Lactation Medicine practice, pearls for patient management, and curriculum development and implementation for our learners.
Whether we work in large health systems, direct primary care, private group practice, telehealth, or Federally Qualified Health Centers, we all have innovations, ideas, advice, and questions to share regarding how we teach, practice medicine, and manage our Breastfeeding and Lactation Medicine practices. Each month we will cover a different topic that pertains to our work such as items we stock, tools we use, how we bill, patient screening and triage, challenging clinical scenarios, curriculum development, and more.
Feel free to join us, whether you plan to sit back or join in on lively conversations.
We look forward to seeing you monthly!
Webinar Overview
This course, designed for physicians and other healthcare providers, covers the World Health Organization International Code of Marketing of Breast Milk Substitutes (the Code), with discussion on its current relevance and the role of advocacy for Code adherence.
This course is designed to complement an additional literature review eCourse to fulfill the IBLCE requirement for 2 hours of WHO Code specific training.
Webinar Objectives
• Identify key components of the International Code of Marketing of Breastmilk Substitutes
• Discuss the implementation of the Code in different countries
Cost
$5 – please “add to cart” at the top of this page to reserve your seat in the live webinar or to access the recording
Recording/Evaluation
The recording of the webinar AND the evaluation will be available for 1 month to those who have registered. Attendees can earn credits through any combination of live participation and/or viewing the recording.
Within 3 days after the event the recording and evaluation will be in your Education Center. To receive your credits, you must attest to attending live or watching the recording, in addition to completing the quiz and evaluation.
These must be completed within 1 month, before they expire.
Please note that for a number of reasons, it is our policy not to permit registration for our events, nor access to the recordings, after the event has occurred. These include policies of our accreditors and speakers, technical issues, and fairness to everyone who has registered.
About the Instructors
Lena Edelstein, MD, IBCLC, is a Breastfeeding and Lactation Medicine Specialist in New York working alongside Dr. Lauren Macaluso in private practice within Allied Physicians Group. Dr. Edelstein completed her undergraduate studies at Haverford College, where she continues to value the lessons learned through open, thoughtful peer conversations. She earned her medical degree from Sidney Kimmel Medical College at Thomas Jefferson University and completed her pediatric residency at Cohen Children’s Medical Center, part of the Northwell Health System. While practicing as a pediatrician, Dr. Edelstein developed a deep interest in Breastfeeding Medicine, driven initially by a desire to better serve her youngest patients and support their families. She was immediately drawn to providing comprehensive care for the entire dyad.
In addition to her clinical practice, she creates educational content for the Institute for the Advancement of Breastfeeding and Lactation Education. Dr. Edelstein is a past participant in the Academy of Breastfeeding Medicine (ABM) Leadership Academy and has served as co-chair of the ABM Education Committee. She is currently co-chair of the Breastfeeding Committee within Allied Physicians Group.
Anne Eglash MD, NABBLM-C, IBCLC, FABM, is a clinical professor with the University of Wisconsin School of Medicine and Public Health, in the Department of Family and Community Medicine. In addition to family medicine, she has been practicing breastfeeding and lactation medicine since 1994.
Dr. Eglash is a cofounder of the Academy of Breastfeeding Medicine, the Medical Director and cofounder of the Mothers’ Milk Bank of the Western Great Lakes, and the Medical Director of the University of Wisconsin Breastfeeding and Lactation Medicine Clinic. She has published many peer- reviewed articles on breastfeeding medicine and is a past associate editor for Breastfeeding Medicine Journal.
Dr. Eglash is founder and president of The Institute for the Advancement of Breastfeeding and Lactation Education (IABLE), as well as a cofounder, inaugural president, and immediate past-president of the North American Board of Breastfeeding and Lactation Medicine.
Rima Strassman MD, NABBLM-C, FABM, FAAP, is a pediatrician and breastfeeding medicine specialist. She has been practicing pediatrics for 30 years and working with breastfeeding mothers and their babies for over 25. She became a member of the Academy of Breastfeeding Medicine in 1999 and a fellow of the organization in 2009. Dr. Strassman is co-chair of the ABM Fellowship Committee and Chair of the ABM Code Compliance Committee. Dr. Strassman has been a member of the ABM Board of Directors since 2019.
Dr. Strassman was a founding member of the North American Board of Breastfeeding and Lactation Medicine and one of the first cohort of physicians to pass the exam certifying physicians in breastfeeding and lactation medicine. Dr. Strassman is also a member of Health Advocates for Sponsorship Free Infant Feeding, a group formed by the WHO to encourage healthcare providers and their organizations to refuse formula company sponsorship. She is Medical Director of Lactation Services at St. Luke’s University Health Network in Bethlehem, Pennsylvania. In this role, Dr. Strassman sees mothers and babies in the clinical setting, supervises lactation consultants, teaches medical students, residents, and other medical professionals both locally and internationally about lactation and breastfeeding medicine.
Accreditation
IBCLC: This course has been allocated 1.00(L) CERPs recognized by IBLCE. Long Term Provider #117-04.
CME: The AAFP has reviewed CLINICIAN TEACHER IN BREASTFEEDING AND LACTATION MEDICINE: A HEALTHCARE SERIES, and deemed it acceptable for 1.0 AAFP credit. Term of approval is from 09/25/2024 to 09/24/2025. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
CEUs: According to the American Nurses Credentialing Center (ANCC), the continuing education hours approved by the AAFP and AMA PRA Category 1 Credits™ meet the requirement of formally approved continuing education hours and may be used as such for ANCC Certification renewal. https://www.nursingworld.org/certification/faqs/
Questions?
Please use our contact form to contact us with questions.
1.0hr VII Clinical Skills